Based in
Accra, Ghana
Focus area
Paid Media & Conversion Growth
Experience
6 years
Languages
English
Digital Marketing Specialist
Zara Okafor
Accra, Ghana
Zara leads the growth pod, running paid acquisition, email/SMS retention and CRO experiments for the brands we build. Her playbooks have helped clients unlock 3x ROAS while lowering CAC across Meta, TikTok and Google.
She approaches growth as a system, not a hack — every campaign feeds back into landing pages, product pages and lifecycle flows that keep customers coming back.
What Zara does
- Runs paid media strategy across Meta, TikTok and Google
- Builds Klaviyo email and SMS lifecycle flows
- Leads CRO experiments on high-traffic pages
- Reports weekly performance and growth KPIs
Core skills
Digital Marketing98%
Paid Social93%
SEO/SEM88%
Conversion Optimization83%
Lifecycle Marketing78%
Tools of the trade
Meta AdsTikTok AdsGoogle AdsKlaviyoGA4
Certifications
Google Ads & Meta Blueprint certified
Achievements
- Google Ads & Meta Blueprint certified
- Increased average client ROI by 300%
- Scaled 4 brands past 7-figure annual revenue
Selected projects
Chubbies Shorts
Fashion & Apparel — Playful, bold apparel brand with a conversion-driven storefront and vibrant lifestyle storytelling.
Boll & Branch
Luxury Home & Bedding — Premium organic bedding brand with a refined, trust-focused shopping experience and elevated visuals.
Honeyflow
Health & Wellness — Natural wellness brand blending clean design, educational content, and optimized product funnels.
