Based in
Lagos, Nigeria
Focus area
E-commerce Strategy & Global Growth
Experience
10+ years
Languages
English, Yoruba
Founder & CEO
Joseph Ayoimde A
Lagos, Nigeria
Joseph founded Sir Tomson Concept in 2018 with a mission to help ambitious brands build stores that actually convert. What began as a solo Shopify practice has grown into a multi-disciplinary agency delivering 500+ projects across fashion, beauty, pets, wellness and consumer tech.
He personally leads discovery for enterprise clients, shaping the strategy behind every store, funnel and paid campaign the team ships. His approach blends conversion psychology, brand storytelling and lean growth systems built on measurable KPIs.
What Joseph does
- Sets brand direction and long-term product strategy
- Leads client discovery calls for enterprise accounts
- Oversees agency operations across design, dev and growth pods
- Manages global partnerships with Shopify, Meta and payment providers
Core skills
Business Strategy98%
E-commerce Leadership93%
Conversion Strategy88%
Team Management83%
Client Success78%
Tools of the trade
Shopify PlusKlaviyoNotionFigma
Achievements
- Founded Sir Tomson Concept in 2018
- Led 500+ successful store launches across 50+ countries
- Grew agency to a distributed team of 50+ specialists
Selected projects
Chubbies Shorts
Fashion & Apparel — Playful, bold apparel brand with a conversion-driven storefront and vibrant lifestyle storytelling.
Boll & Branch
Luxury Home & Bedding — Premium organic bedding brand with a refined, trust-focused shopping experience and elevated visuals.
Honeyflow
Health & Wellness — Natural wellness brand blending clean design, educational content, and optimized product funnels.
